{"version":"1.0","provider_name":"The Ethical Nag","provider_url":"http:\/\/ethicalnag.org","author_name":"Carolyn Thomas","author_url":"https:\/\/ethicalnag.org\/author\/czthomas\/","title":"Penn State’s PR train wreck","type":"link","html":"\"The golden rule of public relations is you have to get something out in the first 60 minutes. And mentioning the victims always comes first. Bad news doesn't get better with time. When you cede the message to (critics or adversaries), you lose the battle.\" So warns a veteran PR lecturer at Penn State about how his own university dropped the ball in a most spectacularly tragic fashion.","thumbnail_url":"https:\/\/carolynthomas.files.wordpress.com\/2012\/06\/penn-state.jpg?fit=440%2C330","thumbnail_width":440,"thumbnail_height":327}