{"version":"1.0","provider_name":"The Ethical Nag","provider_url":"http:\/\/ethicalnag.org","author_name":"Carolyn Thomas","author_url":"https:\/\/ethicalnag.org\/author\/czthomas\/","title":"Big Pharma targets Nurse Practitioners and Physician Assistants","type":"link","html":"Non-physician drug prescribers like Nurse Practitioners or Physician Assistants prescribe millions of medications each year, which is why Big Pharma has turned their attention to them to help boost drug sales. But unlike so many physicians who are refusing to see pharmaceutical sales reps in record numbers, NPs and PAs seem \"eager\" to spend time with their friendly neighbourhood drug reps - and as one former rep wrote: \"Some of my highest (prescription) writers were NPs, and I showered them with goodies and attention. With no disrespect, I found them to be low-hanging fruit when I carried a bag.\"","thumbnail_url":"https:\/\/carolynthomas.files.wordpress.com\/2013\/07\/doctor-pad_300.jpg?w=252&fit=440%2C330","thumbnail_width":252,"thumbnail_height":300}