{"version":"1.0","provider_name":"The Ethical Nag","provider_url":"http:\/\/ethicalnag.org","author_name":"Carolyn Thomas","author_url":"https:\/\/ethicalnag.org\/author\/czthomas\/","title":"Liberation wrapper lets Japanese women open wide","type":"link","html":"A national burger chain in Japan came up with an innovative way to overcome the cultural stigma of the \"ugly\" and \"rude\" open mouth required for women customers to eat a big bite of the chain's biggest burger. The result was the Liberation Wrapper - and it worked - boosting sales of the big burger by 213% in the first month after introduction.","thumbnail_url":"http:\/\/carolynthomas.files.wordpress.com\/2014\/08\/liberation-wrapper.jpg?w=584&fit=440%2C330","thumbnail_width":null,"thumbnail_height":null}