{"version":"1.0","provider_name":"The Ethical Nag","provider_url":"http:\/\/ethicalnag.org","author_name":"Carolyn Thomas","author_url":"https:\/\/ethicalnag.org\/author\/czthomas\/","title":"Why 74% of smartphone apps are dropped by the 10th use","type":"link","html":"Like crows do, we tend to exhibit a bit of a kid-in-a-candy-store initial frenzy over new and sparkly things.  This consumer survey, for example, found that 26% of smartphone apps are downloaded and used only once.  Of the people who do use their apps more than once, 74% drop out by the 10th use.  And only 5% of all apps - including health apps - are still in use 30 days after download. Shouldn't all those hypemeister app developers wonder why this happens?","thumbnail_url":"https:\/\/carolynthomas.files.wordpress.com\/2013\/07\/screen-shot-2015-12-12-at-6-02-15-am.png?fit=440%2C330","thumbnail_width":417,"thumbnail_height":231}