{"version":"1.0","provider_name":"The Ethical Nag","provider_url":"http:\/\/ethicalnag.org","author_name":"Carolyn Thomas","author_url":"https:\/\/ethicalnag.org\/author\/czthomas\/","title":"Is your doctor a “thought leader”?","type":"link","html":"Drug company sales reps recruit doctors as members of their paid Speakers Bureau by using language that deliberately fosters the idea that the doctors they hire to speak are \"educators\" -  and not just educators, but the \"smartest of the smart\".  And after they do 100+ speeches a year for Big Pharma, their peers will \"begin to know their names and think 'This guy must be important!', creating an opinion leader who wasn't necessarily even an expert before.\"","thumbnail_url":"http:\/\/carolynthomas.files.wordpress.com\/2010\/10\/doctor1.jpg?w=200&fit=440%2C330","thumbnail_width":null,"thumbnail_height":null}