{"version":"1.0","provider_name":"The Ethical Nag","provider_url":"http:\/\/ethicalnag.org","author_name":"Carolyn Thomas","author_url":"https:\/\/ethicalnag.org\/author\/czthomas\/","title":"T-Mobile and the flash mob marketing phenomenon","type":"link","html":"Originally created as a form of participatory street theatre in New York City, the flash mob phenomenon has been embraced by ad agencies as a 'viral marketing' tool to help increase brand awareness for their clients in a very big way.","thumbnail_url":"http:\/\/carolynthomas.files.wordpress.com\/2010\/11\/flash-mob-liverpool.jpg?fit=440%2C330","thumbnail_width":null,"thumbnail_height":null}