{"version":"1.0","provider_name":"The Ethical Nag","provider_url":"http:\/\/ethicalnag.org","author_name":"Carolyn Thomas","author_url":"https:\/\/ethicalnag.org\/author\/czthomas\/","title":"How to turn a condition into a disease by “selling sickness”","type":"link","html":"Even before a new drug becomes available on the market, Big Pharma's pre-marketing activities begin as part of a public information awareness campaign: a news release about the \"disease\" and this exciting new treatment hits the media, the media then interview the medical specialists mentioned in the news release, marketing agencies support the media blitz with slick websites about the \"disease\", and expensive media advertising (including paid advertorial content) and consumer brochures flood the marketplace directing readers to their websites - and to \"ask your doctor!\"","thumbnail_url":"https:\/\/carolynthomas.files.wordpress.com\/2011\/05\/ask_your_doctor-cartoon-david_sipress_the_new_yorker.jpg?fit=440%2C330","thumbnail_width":300,"thumbnail_height":300}